Aveura was founded by a biotechnologist with a passion for clean beauty made for real women — especially those living in Pakistan. With years of scientific experience in skincare and cosmetic formulation, I noticed a serious gap in the market: most international products weren’t designed for our skin tones, our climate, or our unique needs. So, I took matters into my own hands. Using my background in biotechnology and deep understanding of local skin biology, I created Aveura — a makeup brand developed with Pakistani skin in mind, backed by scientific research, and crafted for real-life beauty
“I created Aveura because I wanted every Pakistani woman to have access to makeup that not only flatters her natural skin tone but also protects and nurtures it — especially in our harsh weather and busy lives.”
— Founder, Aveura
Our Philosophy: Scientifically Clean. Culturally Relevant.
Aveura is not just about makeup — it’s about understanding the skin we’re designing for. Our products are formulated specifically for the diverse range of Pakistani skin tones, as well as the hot, humid, and dusty environment we live in. We use locally relevant research to develop formulas that stay put, feel light, and nourish the skin even in tough weather.
Our makeup is cruelty-free, paraben-free, and dermatologist-tested — but beyond that, it’s practical. Whether you’re commuting in Karachi’s heat, living through Lahore’s pollution, or attending a wedding in Peshawar — Aveura is made for your lifestyle, your skin, your beauty.
Our Promise: Makeup that Respects Your Skin and Your Story
Every Aveura product is developed with care, science, and cultural awareness. We test our formulas on real Pakistani skin, not just in labs or foreign markets. The result? High-performance, breathable makeup that blends seamlessly into your skin tone, supports your skin barrier, and enhances your natural glow — never hides it.
We also stand for transparency and empowerment. Our packaging is sustainable, our ingredients are clearly labeled, and our brand exists to uplift South Asian women with products made by us, for us.
Welcome to Aveura — where beauty is local, science is real, and every shade is made with you in mind.
